Senin, 30 Januari 2012

One for the Money: Did Katherine Heigl's Movie Get Its Groupon On?

One for the Money 

Katherine Heigl's One for the Money, the subject of a heavily promoted coast-to-coast ticket discount, settled for a third-place debut at the weekend box office.


The Heigl movie met so-so expecatations with an estimated $11.8 million Friday-Sunday gross. 


Tickets for the crime comedy were offered via Groupon for $6 a pop, a 60 percent discount in some cities.


Even with the price cuts (or maybe because of them), One for the Money managed a per-screen average that was stronger than all the movies in the Top 10, save Liam Neeson's chart-topping The Grey.


It's doubtful the movie's performance, though, is going to raise Heigl's box-office stock. The movie is her lowest-grossing wide-release since before she before became a breakout star on Grey's Anatomy and in Knocked Up.


Elsewhere, Sam Worthington's Man on a Ledge, which had no net, and no Groupon offer, went splat, opening in fifth place with $8.3 million. 


The Grey, meanwhile, was another of Neeson's now-nearly annual winter hits, with its $20 million opening in the neighborhood of Unknown's and Taken's. 


Stay tuned for more results, and the Top 10 standings. 


Source : eonline.com

0 komentar:

Posting Komentar